• 5.24.17

    We Are The Rhoads Find Their Tribe with Mr. Porter

    If you ask We Are The Rhoads, there’s something of a new pilgrimage to Los Angeles happening right now. In fact, they’re a part of it having moved in the last few years from Seattle to the City of Angels, and for good reason. “You have all these people that are hard workers, that are talented, that bring this East Coast work ethic to the West Coast and are kind of creating this best of both worlds,” Chris Rhoads explains, half of We Are The Rhoads, the other half being his wife Sarah. “We’re surrounded by a community of likeminded people who think similarly to us, we want to live a good life but we also want to create good shit that we’re excited about and LA provides the lifestyle around which we can do that,” says Sarah. Their own participation in this pilgrimage made them the perfect collaborator for Mr. Porter’s “California Dreamers,” a piece that looks at six different creatives in LA and what they love about the city. Travis Lett, Reggie Watts, Ben Medansky, Alex Matthews, Luke Davis, and Stephen Kenn met The Rhoads at the Beverly Laurel Hotel for a series of boundary-pushing portraits with fashion styled by Mr. Porter.

    These six men – a chef, a performer, a designer, an artist, an entrepreneur, a surfer – each represent different ways of thinking, different ways of expressing themselves, and very different personalities. Before the shoot even began, The Rhoads were familiar with most of the gentlemen. They’re friends with Stephen Kenn, they have one of his couches in their studio. They use Ben Medansky’s work all the time. They’ve eaten at Travis Lett’s restaurant. And of course seen Reggie Watts’ work. “A lot of these folks are people that we know personally or have interacted with on some creative level,” Sarah explains. “Our spheres have crossed over, so it’s cool when they showed us these people’s work. This is like our tribe.”

    The whole shoot was at the same hotel location, which seems like it could be limiting, so to keep every shot unique The Rhoads used the resources they had in front of them: their subjects. “One of the biggest challenges was making it all feel like it’s one cohesive story yet feel different enough that it didn’t feel like it was all necessarily just shot on a white cyc,” says Chris. “But I think that’s where having people like Luke and Reggie that are willing to approach things from a new point of view allows that to be refreshing.” They kept everything moving, exploring the space from different angles, resulting in incredible variety of imagery. These six men – a chef, a performer, a designer, an artist, an entrepreneur, a surfer – each represent different ways of thinking, different ways of expressing themselves, and very different personalities. The whole shoot was at the same hotel location, which seems like it could be limiting, so to keep every shot unique The Rhoads used the resources they had in front of them: their subjects. “One of the biggest challenges was making it all feel like it’s one cohesive story yet feel different enough that it didn’t feel like it was all necessarily just shot on a white sike,” says Chris. “But I think that’s where having people like Luke and Reggie that are willing to approach things from a new point of view allows that to be refreshing.” They kept everything moving, exploring the space from different angles, resulting in incredible variety of imagery.

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