• 9.18.15

    Vault49 Paints the Invincible Legacy of Serena Williams

    Last week Serena Williams lost to Roberta Vinci at the US Open Semifinals in a major upset. It was a huge surprise that that no one saw coming and changed the expected course of the entire competition. Serena was disappointed but did not bow; there was no shame to be had. She’s still one of best players in the world, if not the best. Although she missed getting another Grand Slam title that day, it was just one more game in a career that has been record breaking and competition defining. The mark she has left, and continues to make, on the sport of tennis cannot be marred by a single missed match.

    In the weeks leading up to the US Open all eyes were on her, remembering her celebrated record. As a part of it, Gatorade teamed up with Vault49 to create a mural that supported their initiative to remind people of Serena’s history and get them ready for her competitive performance. “To celebrate Serena’s 21 major victories, we worked together to create 21 unique pieces of art, each one celebrating a specific major victory,” says Vault49. “Every piece has its own individual look and is representative of each specific tournament moment.” These different pieces were combined into a single composition called “Serena 21” and painted on a huge wall in Williamsburg, Brooklyn and painted over a number of days. Vault49 employed styles that best told the stories of each of her most significant wins, creating a history not just of her career so far, but also of artistic styles. Each moment is placed in a type of aesthetic context to better understand her journey. The mural was paired with an inspirational TV advertising spot that showed off Serena’s history and reminded viewers to “Win from Within.”

    This piece by Vault49 reminds us that the legacy of a player like Serena Williams is larger than just a single game. Coming out of Compton California, her career has inspired millions and galvanized the passions of players who have faltered in determination or in the face of doubt. Her work ethic has resulted in success that few expected and many look to as a bastion of faith. This year’s single loss will not change that legacy, and Vault49’s “Serena 21” is a reminder of everything we stand to learn from this exceptional athlete.

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