Vault49 and Si Scott Go Natural
Kiehl’s Artfully Made campaign doesn’t stop, and this time we’re taking a look at the work Vault49 and Si Scott did for the project. One of the focuses that Kiehl’s has as a brand is to create products with a careful balance between nature and effectiveness. They strive to make goods with an attention so particular it becomes an art; they are artfully made. Contracting artists to interpret their own work underscores that effort, and Vault49 and Si Scott were happy to oblige.
When Vault49 approached the assignment of tackling the Ultra Light Daily UV Defense, they started with Kiehl’s attention to derivation. “Kiehl’s products are all created using Naturally-Derived ingredients, so we felt that the piece also needed to look natural and organic to reflect this,” explains David McLeod, Head of CGI at Vault49. “We set out to create a bright, fun and energetic scene, filled with nature and summer activities in a hand-crafted paper cut aesthetic.” Obviously, UV Defense protects against damage the sun can inflict on human skin, so that was the perfect visual jumping off point for their design. “We wanted to really place the focus on the product, and to achieve this we used the radiating sun to draw the focus into the center of the image,” David says.
To get the natural organic look that David mentioned, they opted for a cut paper aesthetic, but it’s entirely CGI. Starting from sketches, to compositing in Adobe Illustrator, to finally using Cinema4D to construct the 3D image with texture, Vault49 was able to create that natural look using technological processes.
Si Scott’s image was for the Centella Skin-Calming Facial Cleanser, derived from Chamomile and Tiger Herb (Centella) which are favorites of bees. Si has always been enamored with insects, especially those that fly, so it was a natural fit for Si to bring that interest into their piece. Along with the bees Si brought the actual natural ingredients into the image. “The ingredients that are used in the cleanser were used to create the illustration that wraps and sits around the product,” he explains. Bright, big chamomile flowers are embedded in the leaves of the Centella, along with spears of aloe, another ingredient.
All of Si's work starts as hand drawn illustration that gets converted to digital assets as it proceeds. This was no exception. The details in the leaves, flowers, and bees remain from his handy work, while vector drawn elements infuse a luxurious movement to the composition.
Kiehl's "Artfully Made" series continues uniting artists with the inspiration Kiehl’s uses in their own products, creating the perfect marriage of mission and creation.