Tom Corbett Makes the Somerset Collection Timeless
It’s not every day your company turns 20, and this year on their 20th anniversary, the Somerset Collection wanted to mark the event with a beautiful coffee table book. Creating a book is a much different challenge from putting a magazine together. It requires more consistency, richer storytelling, and an eye for the future. Books have a shelf life much longer than magazines and therefore have to hold a kind of timelessness. To help Somerset achieve this they invited Tom Corbett to create all the photography inside the book. “It was a real privilege to be able to do it, though I have worked with them for a long time I still think that they don’t take that loyalty for granted,” says Tom. “Every time they come back for a project I’m super excited. And it really was a great privilege to work with them.”
Tom’s done a bunch of shoots with Somerset in the past, but for the book they wanted to do something a little different. Styles change, and fashion changes from season to season. So Tom wanted to create something that would last for years sitting on anyone’s coffee table. “It’s street fashion, very laid back. We used a lot of available light, tried to make it very found, less posed, and less about the clothes and more about amazing imagery,” explains Tom. “That’s what we tried to do.” The efforts came together into a series of images that transcend the disposability of trends and instead focused on a message of style and class that has real staying power.
To breathe extra life into the images, Tom worked with British-born, NYC-based model Alexina Graham. Graham brought with her all the style, grace, and pizzazz needed to help sell a vision like Tom’s. “We’re really lucky we got her. She was a revelation,” gushes Tom. “She understood what we were trying to do very quickly. She was able to understand the mood and give me more than I expected and just go with it and really work it. And it’s so good when people can do that. She took it to another level.” Together they were able to make a statement on the pages of this publication. A company and a brand known for bringing us the latest in high-level looks now offers a memento that tells a story not just about where we’ve been, but also where we’re going.