, the automotive parts and service arm of Chrysler, is celebrating 75 years in business. In honor of the anniversary, Mopar and Union Agency tapped Tim Marrs to create an illustrated 30-second advertisement. Chris Curtis of Passion Picture
s directed the ad.
Marrs and Curtis collaborated on the mood and style for the ad early on. Marrs also helped with the initial pitch and edit and then developed the illustration style and compositions for each frame once the ad content was chosen. He art directed alongside Curtis and the team at Passion Pictures to help breathe life into his flat images. The fast-paced and colorful ad packs a punch and reflects the muscle and specialism that Mopar is known for.
See more of Tim Marrs's illustrations here.
Director: Chris Curtis, Passion Pictures
Art Direction and Illustration: Tim Marrs