Tiffany Patton's Natural Look for NYT Now
Tiffany Patton enhanced talents' natural beauty for The New York Times' recent NYT Now campaign. "The Times casted people who are well-versed in style trends and didn't appear too chiseled or model-like," the makeup artist noted. "My role was to help them look like themselves while ensuring they were camera-ready."
Patton focused on keeping lips hydrated with Homeoplasmine and hands moisturized with L'Occitane Shea Butter Hand Cream. She used Anastasia Beverly Hills' brow gel in Clear and M.A.C.'s Eye Brows pencil to fill in any holes. For skin, "I like everyone – men or women – to appear clean and fresh," she remarked. "Because we shot in multiple locations throughout the day with a variety of talent, I picked products that could be added to any makeup already on [the women], and were versatile enough to apply to those who don't wear makeup [i.e. the men]." Patton mentioned that Stila Stay All Day Prime & Anti-Shine Balm can go either under or over other cosmetics: "I put this around the T-zone and high point of the forehead, and follow with Laura Mercier Smooth Focus Pressed Setting Powder where needed." She dabbed on Tarte Cheek Stain for a healthy flush.
Patton kept the hairstyles as they were upon arrival, but she made certain that no strands were in the way. "I'm a fan of Bumble and bumble's Thickening Dryspun Finish, which gives hair a little life while setting it in place," she said. "For the guys, I keep Blind Barber 90 Proof Strong Hold Pomade on hand for hold and texture."