• 2.7.13

    #TheWorldIsListening to Ilovedust and The Grammy's

    Ilovedust has teamed up with The Grammy's to promote the music industry's biggest awards show on Sunday, February 10th. To get fans hyped, The National Academy of Recording Arts and Science is employing an all out Twitter hashtag-driven campaign, #TheWorldIsListening.

    Ilovedust was brought in by TBWA\CHIAT\DAY to provide type treatments for the print and television campaign. What resulted was a strong, paintbrush stroke inspired type that prominently declares that #TheWorldIsListening. The campaign features established recording artists like Rihanna, Taylor Swift, and The Black Keys and gives music fans a chance to get their own productions heard (everybody has to start somewhere after all, right?). Fans are directed to visit GRAMMYAMPLIFIER.COM where they can upload their tracks for the opportunity to be heard by The Grammy's Curators, who include Linkin Park, RZA, and Ozzy Osbourne. Curators pick through the noise and select the cream of the crop tracks to share with their own social network. #TheWorldIsListening uses the power of social media to drive exposure for the Grammy telecast and if Ozzy Osbourne tweets and says he likes your music well, that's pretty awesome too.





    Photograph by James Minchin

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