THE SELBY FOR WALMART+
The Selby collaborated with Walmart on their biggest campaign of the year, for Walmart+. The “Different Kind of Membership” campaign touts their new membership program and features twenty-two families, “as diverse as the [customers] they serve.” The campaign showcases how families spend their extra time that they save from using the new service. Selby was the clear choice for a collaborator, because of his passion for working with real people and especially real families. He has an innate ability to capture intimate moments, and build visual libraries filled with humanity, humor and joy.