• 8.15.13

    The Life and Times of the BMW 5 Series

    Emir Haveric recently shot the Sedan, Gran Turismo, and Touring in Los Angeles for the BMW 5 Series' new brochure.

    His images embrace what he calls a shift in automotive photography. "Of course, the car still has to be the hero of the frame and the ingredients are always more or less the same – the vehicle has to be on the road," Haveric remarked, "but these pictures are more lifestyle-oriented, modern, and sophisticated. You have to show a bit from the world around the BMW."

    By Haveric's count, he works with cars 300 days per year, though he doesn't tire of the subject. "It’s all about the little details," he said. "I see the things other people don't see." He also photographed the 5 Series for a soon-to-be-released worldwide campaign.

    Agency: Serviceplan Hamburg
    Art Director: Olaf Scheer 

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