The Girls Are Back In Town With Joe Pugliese
You’ll be forgiven if you haven’t gotten to Stars Hollow, Connecticut yet. The fictional town is the setting for Gilmore Girls, the dramedy series that captured the hearts of millions of viewers over seven seasons, more than 150 episodes, and launched the careers of Melissa McCarthy, Chris Pratt, Alexis Bledel, Jared Padalecki, and Milo Ventimiglia. Gilmore Girls follows the trials and tribulations of a single Mom Lorelai (played by Lauren Graham) and her daughter Rory (Bledel), wrapping up after seven seasons not by jumping the shark but instead continuing the story of real lives lived well through development and growth. But the show didn’t end there, this fall it came back in four 90-minute episodes on Netflix and the streaming giant invited Joe Pugliese to help them create the a public face for the event. The new series is called “Gilmore Girls: A Year in the Life,” and Joe was tasked with bringing that concept to life through his shots which is exactly what he did.
He spent the day mostly with Graham and Bledel, focusing on portraiture, and engaging the moments that we mark as passages in time - as well as just capturing beautiful imagery. “It’s one of those types of shoots when you get so many assets and then it’s a surprise when you see it,” says Joe. “It’s rare that they shoot one thing specifically for one usage and it ends up that way. These days their using all the assets across so many different platforms.” Photographing as much imagery as he did, it was impossible for Joe to know where each of the images would appear so it was a surprise to see an image of the women holding coffee mugs up like smiles as a billboard in Los Angeles. But that’s part of the fun.
Joe’s job is get the best pictures possible and then let his client, Netflix in this case, use them to the greatest effect. He takes care of the images, and they introduce them to the world. “I usually look at these thing purely from a photographer’s standpoint, which is my favorite portrait, but that doesn’t necessarily mean it works best for advertising,” says Joe. It’s a different animal from editorial work, which Joe does a lot, but at the end of the day it’s always about making a photograph that’s as engaging as it is gorgeous.