Thayer Allyson Gowdy Soaks Up Summer with Vera Bradley
Your bag says a lot about you. It’s how you bring your life with you, carrying all the accoutrements to live effectively. Vera Bradley makes some of the most expressive accessories in the industry, directed towards a specific consumer, requiring the market to speak to their unique clientele. The brand recently decided to take a different tack in their campaigns and recently asked Thayer Allyson Gowdy to help speak directly to their customer base. “In their previous campaigns they were doing very conceptual work, beautiful fashion conceptual work, and then they brought me on to do slice of life and really capture the spirit of Vera Bradley,” explains Thayer. “For them it was really like capturing the essence of Vera Bradley in the summer.”
Thayer travelled to Indiana for the shoot, the home base of the brand, and soaked up what it means to celebrate the summer in that lifestyle. She and her team, including all the models, set up some great experiences and then let everything unravel naturally to capture the most authentic imagery possible. “It was very personal to the brand,” Thayer says. “In Indiana it’s all about lakes, all about lakes and we went to the little town, some little downtown area, the movie theater, the little local ice cream parlor, and we really tried to get a day in the life of a group of friends going to the lake. And it was a blast.” They spent all day just having a wonderful time, using the Vera Bradley products in the most genuine ways possible.
This newer direction for Very Bradley was the perfect convergence of style for Thayer who loves to work in this way. Whenever she’s in control of a project, this is exactly the way she approaches it. “It’s really nice as a photographer when you get asked to do campaigns that are what you love to do and you’re good at,” says Thayer. “That doesn’t always happen, but this was literally everything I love to do… So it was definitely like a dreamy job to get to do.” By setting Thayer free to create the best imagery possible, the collaboration came to completion and they were able to create a campaign that elicited incredibly positive feedback.