Tatiana Arocha collaborates again with Anthropologie
on a new video, "Scarf Scenes."
The live-action stop-animation video shows five different ways to wear a scarf. Arocha shaped the narrative around a girl who leaves her home for a walk in the park and finds the scarf has a mind of its own. Arocha previously created a stop-motion video of Anthropologie ornaments for the holiday 2010 season.
The stop-motion technique on Arocha's previous video was limited by the set's miniature scale. For this video, she was able to play with perspective and scale to make the scene around the model as dynamic as possible while changing the backgrounds on camera. Arocha's concept was to bring an Anthropologie window display to life. She used wallpaper they decorate with and sell in their stores, as well as objects like the mushrooms, a bunny, and a jackelope that are also available for purchase. Arocha approached the set design much like she creates her illustrations, by "using many different media and borrowing from different sources to create scenes that are somewhat fantastical but still feel real."
"Scarf Scenes" is airing now on the Anthropologie website
Director & Set Design: Tatiana Arocha
Animator & Art Director: Kaori SohmaAnthropologie Crew
Art Director: Jamie Allison
Producer: Lina Watanabe
Photogrpher: Ryan Scott
Fashion Stylist: Pia Panaligan
Hair & Makeup: Christina Reyna