• 7.24.12

    Stephen Wilkes's Latest Photograph for SAP

    Stephen Wilkes's latest ad for SAP launches this week. The image is inspired by Wilkes's personal series "Day to Night" and features the Shanghai skyline. The ad is part SAP's ongoing global campaign "Run Like Never Before" which launched in April this year.

    Wilkes captured the image in February on the Bund in Shanghai. The shoot took place from sunrise through sunset on an unusually clear day. Wilkes was able to capture incidental moments such as a flying kite, the ever-changing people, and the boat traffic on the river. He says "Creating a Day to Night for SAP was a wonderful opportunity to expand on my personal project."

    See more of Stephen Wilkes's photography here.

    Client: SAP
    Agency: Ogilvy NY
    Group Creative Director: Chris Curry, Senior Partner
    Creative Director: Mark Girand, Senior Partner
    Senior Art Director: Luke Hughett
    Senior Copywriter: Sean Lee
    Senior Content Producer-Art: Jamie Stern
    Photographer: Stephen Wilkes
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