Stephen Wilkes's latest ad for SAP
launches this week. The image is inspired by Wilkes's personal series "Day to Night" and features the Shanghai skyline. The ad is part SAP's ongoing global campaign "Run Like Never Before" which launched in April this year.
Wilkes captured the image in February on the Bund in Shanghai. The shoot took place from sunrise through sunset on an unusually clear day. Wilkes was able to capture incidental moments such as a flying kite, the ever-changing people, and the boat traffic on the river. He says "Creating a Day to Night for SAP was a wonderful opportunity to expand on my personal project."
See more of Stephen Wilkes's photography here.
Agency: Ogilvy NY
Group Creative Director: Chris Curry, Senior Partner
Creative Director: Mark Girand, Senior Partner
Senior Art Director: Luke Hughett
Senior Copywriter: Sean Lee
Senior Content Producer-Art: Jamie Stern
Photographer: Stephen Wilkes