• 4.23.14

    Stacey Jones Styles Greta Gerwig for As If Issue No. 4

    As If issue no. 4 is soon to hit newsstands with B&A stylist Stacey Jones as the magazine's fashion director.

    The cover depicts actress Greta Gerwig wearing an Alexandre Vauthier couture gown and a Ziggy Stardust-like pompadour. "For the story, [editor-in-chief] Tatijana [Shoan] and I wanted her to be elegant and sophisticated, with a hint of Old Hollywood and a slight seventies feel," Jones said. "I researched other photo shoots that Greta has done and we watched some of her movies to get a good sense of what she's already done and who she is – and to get an idea of looks that we felt would complement her." That meant an embellished Miu Miu number, a Salvatore Ferragamo trench coat paired with La Perla lingerie, form-fitting Chanel, and a Prabal Gurung silk tuxedo dress. "We wanted to enhance Greta and have her love being a part of the shoot, and I think we succeeded," Jones continued. "The energy was fantastic on set."

    The issue's spring fashion story, "Portrait of a Lady," portrayed the season's graphic-art trend in an unexpected way – by using white contact lenses to turn her into a background. "I explained the concept to the model – that she would be playing a canvas – and she totally went with it," Jones remarked. "She was excited about putting in the contacts, which, admittedly, was a bit eerie. People have been drawn to the images because it's intense and absolutely gorgeous at the same time." The fashion director mentioned that she's already received positive feedback from the designers showcased in the spread.

    "Portrait of a Lady" illustrates the brand of fashion-forward, thought-provoking content Jones plans to contribute to the magazine. "Readers of As If expect to be challenged, and what I create is never going to be a typical American-fashion-publication editorial," she noted. "The clothes are still going to be beautiful – I love beautiful clothes – but we're going to put twists on these stories that get people talking ... the minute that you see the images, you'll say, 'That is an As If fashion story.' "

    Photographer: Tatijana Shoan
    Hair: Marco Santini at The Wall Group
    Makeup: Matin at Ray Brown
    Nails: Alicia Torello at The Wall Group

    "Portrait of a Lady"
    Photographer: Tatijana Shoan at CREATETHE STUDIO in New York City
    Hair: Rudy Martins from L'Atelier
    Makeup: Asif Zaidi
    Model: Elly

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