SpikedSeltzer Makes Its Debut with David Doran
This season's outdoor parties are just around the corner and what better way to get them going than with some SpikedSeltzer? The brand of naturally flavored alcoholic beverages was ready to spread their message throughout the world for the first time and David Doran was on hand to help them do it. The campaign, created with Bullish Inc., imagines the brand's original logo in each of the locations that inspired each of the flavors. “The main aim of the brief was to bring the logo to life and add character and add personality to each of the sirens,” explains David. “And I think having them each have an individual element and aspect to their personality came about quite naturally.” David started with the flavors, but let the new characters be inspired by the people who drink the drinks.
“There are these 1920s old cocktail posters which we had as reference and we did a lot of research and referring back to what has come before, and what inspired the drinks and the aesthetic that we were trying to aim for,” David explains. Whether it’s a sandy Cape Cod beach in the shadow of a lighthouse for cranberry, or a feathered headdress topped siren for West Indies lime, the locations and characters draw a direct line between flavor and personality.
Since this was the first campaign from SpikedSeltzer David found a lot of support from everyone involved, and it made for a great creative experience. “Everyone was really invested and we had a lot of time to go back and forth over sketches and really find what angle works best,” David explains. The exploration and experimentation was holistic: consider the varying shapes of the sirens tails, how each of their hair flows, the costume choices, the color palates. Each element was carefully balanced to create the perfect representation to introduce SpikedSeltzer to the world in the best way possible.