Shotopop Pits Humans Against Aliens for Steven Spielberg's 'Falling Skies'
Season three of Steven Spielberg's post-apocalyptic TV drama "Falling Skies" premiered with a multimedia component by Shotopop. The self-described team of "visual zealots," along with digital production company R/GA, custom-made illustrations depicting the show's most active Twitter fans as faux cast members. The graphic novel-style artworks, based on each follower's likeness, included his or her username.
Shotopop also created alliance posters to represent the series' Human Resistance and its alien opponents. Twitter and Facebook users picked sides in what was dubbed "the Battle for the Handle," and following the episode, "Falling Skies" set the champion's poster as its Twitter background. Spoiler: The humans won, but aliens could burst out of their chests at any moment, really.