Shotopop Gives Context to Nordstrom
Fashion is far more than aesthetics. It’s an expression of how we see the world and how we want to see it. It’s about aspiration and shaping reality into the most beautiful or perfect ways. We use fashion and style to create a context for our lives and make them appear better even if they aren’t. Fashion is the lens that we use to see our world the way we want to see it. It speaks to the heart of what we want for ourselves and the future. For us to understand the prophetic visions of designers we must have a clear context, and when Nordstrom was curating their latest seasons they asked Shotopop to create the context for them.
The result is an epic illustration that acted as both the background and the setting for Nordstrom’s collection of apparel. The massive black and white piece gives life to the designs that it displays and enhances in multiple ways. “This incredible single illustration by our own Shan Jiang was commissioned by Nordstrom for multiple uses, including window displays, products, props, sets and online promos,” says Casper Fraken, Director at Shotopop. “It took over a month worth of hand drawn illustration, but the final result was worth the wait.”