Shotopop Creates Fresh Summer Ads for Coca-Cola
Shotopop has executed the second portion of print visuals in Coca-Cola's summer campaign. Working with Leo Burnett and Shanghai-based photographer Jonathan Tay, the London creative duo fabricated fantastical worlds for bungee jumping and surfing.
The illustration was executed remotely via email with a photoshoot in Shanghai. The live action and liquid shoot as well as final post-production was done in Shanghai by Cliq Asia. "I had a great time working with Jonathan on this visual," states Casper Franken, Creative Director at Shotopop. "He has a great eye for capturing energy and motion. It was a very smooth collaboration."
Client: Leo Burnett Shanghai
Brand: Coca-Cola China
Art Director: Alexis Mardapittas, Nicki Wong
Executive Producer: Daisy Min
Photographer: Jonathan Tay