Shilo Soars with DC Shoes
Last month Shilo and DC Shoes teamed up to create a short film entitled "AIR.CRAFT" that's racked up almost 2 million views to date. In "AIR.CRAFT," Shilo set out not only to feature Robbie Maddison's awe-inspiring freestyle motorcross talents, but also to introduce something completely original to the genre of motocross films. "It was a pleasure working with Jose and the team at Shilo," said DC's marketing director Brian Cassaro. "We worked well together to create the best short film possible."
Now DC Shoes has released a behind-the-scenes film where we get up close and personal with Robbie as he works through his stunts and perseveres through four shoulder dislocations. Shilo founder and director Jose Gomez also provides some interesting insights into the filming process: "We treated this like a full-blown production for a film, and I think that approach really elevates AIR.CRAFT into something new for the motocross genre." Head over to Shilo's Facebook page to see some previously unreleased stills.