• 9.23.16

    Serge Seidlitz Gets Down with Google

    Communication is about more than just words. It’s about expressing our thoughts and feelings to those around us. In an increasingly visual world our communication has gone from textual to using small images we call “Emojis.” When Emojis were first introduced they were just expressive smiley faces, but have since developed into almost their own works of art, that go beyond expressing a certain emotion to communicating full ideas. We use Emojis to an incredible degree on our mobile devices, and Google teamed up with INT Works to commission illustrators for their Allo app, and asked Serge Seidlitz to be a part of it. Each artist got their own theme, and Serge went with “Let’s Party,” creating a series of images that begs us all to boogie down.

    Getting together with friends can be tricky business, working out schedules and staying in communication while everyone gets ready and is pitching ideas. But Serge does the work for us in the series of 24 different Emojis. The images on offer include more than a few that have to do with drinking, but Serge gives us everything we need. A demand that the slow friend hurries their preparations, a low-key request for pizza, and even a proposition to bring someone home (who wants to snooze solo?).

    Serge’s playful style brings just the right tone to the project, extending the party vibe from the club to your phone. You can bring that all the way home by downloading the Allo app, and don’t forget Serge when you’re pouring your next cocktail. 

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