• 9.7.16

    Sawdust Leads for Creative Review

    Creativity is something like magic, like a secret sauce. As a culture we regard creativity at an arm’s length, understanding it only from afar, studying it like alchemy, setting traps for clouds, or threading souls. We don’t know how to quantify it and so we accept it as a mystery often unexamined. But creativity is all around us. It’s in the single mother who finds time to go back to school, it's in the traffic cop who orders the lives and energies of thousands of drivers, it's in the math teacher who ignites inspiration in the patterns of numbers. Often the daily creativity in our world is overlooked, but Creative Review wants to bring these creatives front and center and asked Sawdust to help them do it. 

    For Creative Review’s special ‘Creative Leaders Fifty’ issue, Sawdust designed an icon out of the number 50 to emblazon the front page of the issue and act as a logo across branding to celebrate this collection. Sawdust delved into spatial depth, carving the logotype into the third dimension. Like a mash up of Frank Gehry and Brutalist architectures, the 50 pops and dives onto the face of the magazine, throwing shadows that shape the space and imply movement. In just one number made from two characters, Sawdust created a story in space without color or subject. A fitting first introduction to a list of creative leaders, although maybe it should have been ’51.’

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