Sarah Coleman Takes Over 15-Meter-Wide Wall for Briggs Hillier
Sarah Coleman recently completed a 15-meter-wide painting inside the studio of Briggs Hillier, an agency that creates retail environments for Nike, Adidas, River Island, and other big-name brands. "As the most prominent part of a creative space in which the entire BH team [has] to work, this had to be something inspirational, devoid of cheese or platitudes, timeless, and beautiful," explained Coleman by e-mail. "We asked the clients what they wanted. The answer was, 'We leave it totally up to you.' "
Beginning with the words of German industrial designer Dieter Rams ("Question everything generally thought to be obvious"), Coleman combined a pair of sketches. "I surrounded the Dieter quote with 'starbursts' [on] either side of some of the myriad things BH's clients sell … the whole assembly was punctuated at the bottom with a multitool of the type sold by Black's (another client), re-engineered to represent the many-skilled single weapon of mass creation that is BH," she described. "The most important thing for such a massive wall was to give it movement, and energy, and the shape of wall lent it an eye-like feel into which I put a 'pupil,' 'iris,' and white edges. At either corner, the buildings of BH's conquered cities were to glow white, alongside the word 'shopping' in their respective languages."
Coleman first drew each element on paper in ink at her studio, which she and her crew then spent two weeks' worth of 14-hour generator-powered days transferring to the breezeblock in the partially constructed building, a surface that called for multiple coats of paint. "In all, it was quite an awesome experience from beginning to exhausted end, along the way discovering new techniques, methods, and reserves of grit," Coleman added. "And we're all incredibly pleased with the result, especially the clients Adrian and Jenny, to whom we're very grateful for letting us have free creative rein over their huge wall."