• 1.22.13

    Sam Robinson Shoots Campaign for El Palacio de Hierro

    Sam Robinson shoots a new campaign for Mexican luxury retail chain El Palacio de Hierro. Sam worked with agency Teran / TBWA Mexico to direct four TV spots as well as several ATL images.

    The narrative for the campaign was 'Applause' in celebration of the arrival of January sales. The brief was to capture warm, authentic and honest emotions in the characters. The client and agency chose Sam for the project because of his style and energy, which was decidedly built around "flowing hair and sun flare." Sam took the lead in concepting the campaign by drawing up treatments for each of the four locations selected.

    The campaign is currently running on Mexican TV and nationally across Mexico in outdoor media.

    Client - Palacio de Hierro
    Commissioned by - Teran / TBWA Mexico
    Director & Photographer - Sam Robinson
    Photography Assistant - Ross Brind
    Creative Directors - Nacho Borja & Jeovanna Villasenor
    Editor - Benji Gerstein
    Music - Grandscale Music
    Post Production - The Shop Production, London
    Stills Retoucher - Shervorn Monaghan
    Motion Grade - Smoke & Mirrors, London
    Production Company -Garage Films
    Executive Producer - Sete Ledo de Pablo
    Production Director - Betty Marquez
    Lead Stylist - Monica Hernadez
    Lead Make Up - Ossiel Ramos
    Lead Props - Gerardo Maldonado

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