Sam Robinson Shoots Campaign for El Palacio de Hierro
Sam Robinson shoots a new campaign for Mexican luxury retail chain El Palacio de Hierro. Sam worked with agency Teran / TBWA Mexico to direct four TV spots as well as several ATL images.
The narrative for the campaign was 'Applause' in celebration of the arrival of January sales. The brief was to capture warm, authentic and honest emotions in the characters. The client and agency chose Sam for the project because of his style and energy, which was decidedly built around "flowing hair and sun flare." Sam took the lead in concepting the campaign by drawing up treatments for each of the four locations selected.
The campaign is currently running on Mexican TV and nationally across Mexico in outdoor media.
Client - Palacio de Hierro
Commissioned by - Teran / TBWA Mexico
Director & Photographer - Sam Robinson
Photography Assistant - Ross Brind
Creative Directors - Nacho Borja & Jeovanna Villasenor
Editor - Benji Gerstein
Music - Grandscale Music
Post Production - The Shop Production, London
Stills Retoucher - Shervorn Monaghan
Motion Grade - Smoke & Mirrors, London
Production Company -Garage Films
Executive Producer - Sete Ledo de Pablo
Production Director - Betty Marquez
Lead Stylist - Monica Hernadez
Lead Make Up - Ossiel Ramos
Lead Props - Gerardo Maldonado>