• 3.29.12

    Sam Robinson for Lufthansa

    Sam Robinson photographs the new global campaign for Lufthansa. The airline is transforming itself from a focus on business travel to serving everyone. The campaign introduces their new look and their new slogan "Nonstop You" which features a greater importance on the customer. Robinson was commissioned by Kolle Rebbe to create the imagery for the campaign.

    Robinson shot on location in Cape Town, South Africa. The shoot took four days with still and motion filming. The concept was to capture honest moments of real life with a little bit of excitement added. Regular people are captured in everyday scenes-at the beach, kissing, hanging out-looking happy and lively. The worldwide campaign can be seen all over Europe, Asia, and the United States.

    See more of Sam Robinson's photography here.

    Client: Lufthansa
    Agency: Kolle Rebbe
    Production: Steel Productions
    Photographer: Sam Robinson

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