Ruud Baan Shoots Coca-Cola Zero Campaign with WK China
Coca-Cola introduces it's Coca-Cola Zero "Wild health" campaign to China. Coca-Cola Zero boasts its zero calorie and zero sugar features, made with artificial sweeteners Aspartame and Acesulfame Potassium (Ace K). Coca-Cola Zero gives calorie and sugar conscious consumers an alternative choice to the traditional Coca-Cola recipe.
Ruud Baan caught models Carlos Koo and Miranda Louey in high-energy motion, their intense action is amplified with red energy lines and icy graphics. Says Baan, "We shot every moment meticulously until we had the right pose and attitude. We wanted the models to jump and box but still look relaxed and not forced." The eye-catching red and black campaign can be seen in print, on billboards, and over the web all over China.
Campaign: Coca-Cola Zero - Wild Health
Agency: Wieden + Kennedy
Senior Director: Nick Barham
Art Director: Wei Wei Dong
Production: Milan Jim
Account Managers: Lydia Zhu and Mehreen Ozdemir
Photography: Ruud Baan
Styling: Isis Vaandrager at Eric Elenbaas
Hair/Make-Up: Alexander Chiu
Photography Assistant: Mounir Raji
Styling Assistant: Bastiaan Thijssen
Models: Carlos Koo, Miranda Louey>