Rod Hunt's illustrated campaign, "Welcome to the World of Sex" for AIDES
, was awarded Silver in the Public Service-Print category at the 2011 Clio Awards
. The annual Clio Awards recognizes the best in advertising, design, interactive, and public relations. The awards ceremony was held on May 19th
at the American Museum of Natural History in New York City.
Hunt's illustration for AIDES, the first French HIV/AIDS prevention non-profit organization, depicts a sex theme park with the tagline "The safer you play, the longer you stay." The illustration replicated the look and style of a real theme park. AIDES wanted the campaign to have a fun, positive message instead of one full of fear. Kelly Grubb of Goodby, Silverstein & Partners says they wanted, "something fresh and interesting that hasn't been done before" and that the campaign " embraces the positive aspects of sex with a condom."
The map was handed out at the Museum of Sex in New York City and appeared in city newspapers. An iPad game is forthcoming as well.
See more of Rod Hunt's illustration work here.
Award: Silver - Public Service
Advertising Agency: Goodby, Silverstein & Partners
, San Francisco
Executive Creative Director: Erik Vervroegen
Art Director: Nick Spahr, Chris Valencius
Designer: Chris Valencius
Account Executive: Francois Grouiller
Copywriter: Spencer Riviera
Illustrator: Rod Hunt
Producer/Art Buyer: Kelly Grubb