• 2.13.12

    Rod Hunt Illustrates Breakfast for Quaker Oats

    Rod Hunt collaborates with Hornall Anderson Design in Seattle on illustrations for Quaker Oats. Hunt created original back of box artwork for two Quaker Oats cereals, Life and the new Crunchtime. Five different versions of the illustration were created for the Original, Cinnamon, and Maple Brown Sugar flavors of Life and the Strawberry and Apple Cinnamon flavors of Crunchtime.

    Hunt was asked to create a highly engaging "seek and find" game for the back of box. He illustrated the busy morning of an typical kid before school, inside the house and around the neighborhood. A variety of clues are hidden in the colorful and vibrant illustrations and kids are tasked with answering a set of questions with them. Hunt added subtle differences to each illustration to differentiate between the different flavors.

    See more of Rod Hunt's illustrations here.

    Client: Quaker
    Illustration: Rod Hunt
    Designer: Kathleen Kennelly Ullman
    Production Manager: Lindsay Trop
    Account Supervisor: Laura Masters

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