• 7.31.17

    Rod Hunt Hides £100,000 for The Daily Mail

    How well do you know your hometown? What about the city across the river? Do you know where they buried all the gold? If you’re from the UK and wanted to win the Great British £100,000 Treasure Hunt from The Daily Mail, you’ve got to be pretty well versed in local geography. The paper created a treasure hunt hiding stacks of gold bars and asked Rod Hunt to help them do it. It wasn’t just his last name that inspired them to work with Rod, it’s that his style is conducive to treasure hunt style illustration. Rod took four different areas in England with incredible history, Warwick Castle, Brixham, Stratford Upon Avon and The Lake District, and drew upon that history for four illustrations with hidden messages in them. “They’re all quite detailed as you can see,” says Rod. “I took artistic license with the locations but they’re all based on real places even with some artistic interpretation.” Buried in each image is the beginning to a veritable treasure map that traces its way through every issue of The Daily Mail with weekly £25,000 prizes.

    Much of Rod’s work plays on situations and environments invented by him for the pleasure of the game. That game is either the process of creation or building a world to hide pieces away and engage in a search. But for this project, each of the images was based on a real location with historical accuracies and cultural importance. For Rob, that wasn’t limiting. Instead, it was a worthy challenge. “I like getting into the detail and getting different slants on things,” says Rod. “It’s good to challenge yourself especially with some accuracy instead of a totally made up world.” He didn’t get down into making sure each and every brick was where it was supposed to be, but the structure stayed true and the landmarks are easily identifiable.

    Considering the obsessive detail that Rod gets into, his pieces take time to craft. They take more than one week, which provided a challenge when the project required a weekly deadline. “Originally the deadline was much shorter than it ended up being, but we added more time than originally envisaged,” Rod explains. “So originally I was going to be knocking out one a week, essentially, but then we got bumped, so it was extended by two or three weeks which made my life easier. I could consider things and not rush, working with the art director of the newspaper, working out tweaks here and there, and have a bit more time.” Lucky for us, Rod got that extra time to create his pieces with exquisite detail, and are dripping with fun.

    Please check out how Rod’s work looked in The Daily Mail. And congratulations to all the winners!

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