Rod Hunt and the Globalization of Fashion
Even just thirty years ago being a global company in fashion meant something totally different than it does today. It used to be that the only access to new looks from overseas was by seeing them on the street or waiting for them to arrive at a local boutique, but the digitizing of our world means that it can be shared instantaneously. Now we can see a new style posted on Instagram moments after it’s off the assembly line in Italy. It’s changed what it means for any fashion company that wants to take over the world. It’s easier now, but it’s also more democratic which raises its own challenges. Business of Fashion recently tackled all these challenges in Issue 07: A Connected World that featured a Company Culture Guide with illustrations by Rod Hunt.
In Rod’s illustrations we get a glimpse at an “Every City,” one that is not identifiable, and this is crucial. As brands are globalizing their styles, staying up with trends and tastes, they’re able to make a space for themselves in any part of the global community. In Rod’s illustrations we see brands like H&M, Gucci, and Nike that have always been global, next to brands like lululemon and Uniqlo who were born in this digital world. Chinatown is next to a British telephone booth on the curb adjacent to a NYC cab. We can no longer identify a place by how fashion has spread to it: it’s everywhere.
To grab Rod's illustrations as a part of this issue of Business of Fashion, grab it here.