Rod Hunt and Kate Moross Get Personal on Oyster Cards
Transit is personal. Every day 1.1 million people use the Transport for London transit system to go home, go to work, visit loved ones, or see the city. Between the Underground, Overground, Boris Bikes, and London Buses, there are thousands of ways to access London, and every rider has their own style and preferences. The system is omnipresent within the city, and the Oyster Card is the key to the map. The Oyster Card lets riders access almost any aspect of the public transportation system, so it goes with any experienced Londoner wherever they go.
This season TfL teamed up with a bunch of artists to design a series of special edition wallets to hold these Oyster Cards. Rod Hunt and Kate Moross were two of these artists who put their personal experiences into the project.
Rod Hunt opted to take cues from the actual transit map. On his wallet we see a spread of bus lines moving, converging, and winding around each other. Stops are clearly marked and parks are ready for picnics. On top of the lines are mini double-decker buses, known as Routemasters, the red London icon, zipping from end to end. It's a combination of graphic interpretation and illustrative realism.
As the bus lines zig and zag over his design, between the parks and stops, his map spells out “London takes the bus.” This conceit wasn’t forced into existence, it was directly inspired by his experiences. “I found inspiration by looking at the Key Bus Routes in central London map and seeing that it almost looks like the map is spelling the word ‘Bus’ in route lines,” Rod explains. Sometimes you have to fight for ideas in the dark of night, and wrestle them into submission. But other times they reach out and smack you in the face.
Kate Moross' wallet features sayings and phrases from all around TfL. Using bold, saturated colors reminiscent of the bus lines and maps. From a distance the words blur into a bright camouflage, a distinctive aspect of Kate’s work. Like Rod, the inspiration for this design was taken directly from her own experiences riding TfL. “I ride a new Routemaster every day and I find myself looking at and reading the various stickers and signage around the bus,” she explains. “These polite messages, statements, and warnings are very much part of the Transport for London experience and so I decided to illustrate all the messages in a new Routemaster and highlight the words that other commuters might miss.” She’s taken an aspect of the bus system that might otherwise go unnoticed and put it directly in the pockets of the riders.
Transit is personal, and Londoners have their own personal affinity for the TfL system. “I love getting the bus,” Kate says, and these wallets let riders put that right into their pockets.