• 10.3.14

    Robert Maxwell Can Make It Work

    Part of collaborating is that plans change along the way. The key is to roll with those changes and make them work. Ideas aren't sacred: the work is.

    That's exactly what Robert Maxwell faced on his latest cover shoot for Variety with Rosie O'Donnell. He had a plan, but quickly discovered it wasn't going to work. Despite that, he still had to get the shot. So he got moving. According to Robert, “Rosie said, ‘You’ve got 45 minutes... we’ve still got to come up with an amazing picture. Good luck.’” Robert tells this with a laugh, looking back. It was activating. Empowering. Like him, Rosie was used to being in moving, creative environments and they worked it out together. “It was soothing, it told me she understood the situation. That’s all I needed. Someone who understood why I was there,” he said. As soon as he started shooting, everything took shape immediately. “She’s a pro. I didn’t have to say anything. As soon as she got on set we just started shooting. She knew what to do,” he says.

    What resulted is a cover of Rosie looking as powerful as ever, with a look on her face that’s almost a dare to mess with her. You can try, but she’s not going to take it. But there’s still a hint of something else in there: she understands.

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