YAHOO!'s Bus Stop Derby
is a two month, city-wide challenge that turns bus stops in San Francisco into social-gaming hubs. Stops in 20 San Francisco neighborhoods are outfitted with 72-inch touch screens that include 4 games that can be played while waiting for the bus. Users are playing for personal glory as well as neighborhood bragging rights in the live head-to-head games. To promote the derby, Yahoo! Client and Goodby, Silverstein & Partners commissioned Rizon Parein to create a 3D art piece.
Rizon created the 3D scene featuring the Golden Gate and Bay Bridges, and buses and people racing towards the derby cup. Bigshot Toyworks was brought in to model and create the characters after the decision was made to work with CGI human characters and not icons.
The YAHOO! Bus Stop Derby ends on January 28th
, 2011. The grand prize is an Ok Go concert in the winning neighborhood. Find out more about the derby here
Agency: Goodby, Silverstein & Partners
3D Illustration: Rizon Parein
CGI Characters: Bigshot Toyworks