• 2.11.16

    Radio Brings Rap Beef to Life for Vulture

    You’d be forgiven if you don’t fully understand the beef between rappers Lil Wayne and Birdman. The complexity of the situation isn’t fully grasped by a lot of parties close to the major players, so getting outsiders to understand it is already a fundamental challenge. Vulture dove deep to deliver the most comprehensive telling of the story that they could make and invited Radio to help provide illustrations for the piece in the form of two major GIFs.

    In the lead, we see Lil Wayne and Birdman glaring at one another, cycling through a never-ending line of animosity. Radio has captured the two figures’ seemingly circuitously shifting relationship whose definition is always in flux. They are each revealed in the reflection of one another, inexorably linked through their shared history that travels as deeply as blood relation. For as long as they’ve known each other and as closely as they’ve worked together, their relationship will always have an intensity to it impossible to describe, but Radio implies it in a GIF that’s only a few seconds long.

    At the height of the two musicians’ beef, an acquaintance of Birdman, and associate of his new protégé, shot up Lil Wayne’s tour cavalcade on the highway. No one was injured, but the shooter was sent to prison for 10 years. It was an escalation, and a crucial moment of the story. Radio brought this scene to life in quick, economic story telling that uses only three shots and three colors. Here, Radio demonstrates their mastery of visual, graphic story telling. We see their ability to use elements with effective precision by distilling pivotal, complex story elements into a few moments that get to the heart of their communication.

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