• 10.28.15

    Pop Chart Lab Gets in the Driver's Seat with James Bond and The Washington Post

    There are few franchises as deep and pervasive as the ongoing story of James Bond. The British spy broke into the popular zeitgeist with Ian Flemming’s series of novels but erupted in 1962 with the release of the first Bond film, Dr. No. Since then, the world has followed the exploits of this international gentleman through 24 movies and seven actors playing the titular character. Bond has developed with the world as it has changed over the last 53 years, but there are some things that haven’t changed at all. Even while he’s dabbled in international conflicts, even while the movies have offered commentary on global concerns, Bond has maintained his famous style and grace under the most intense pressures in the world. In celebration of the latest Bond film, Spectre, releasing in the coming weeks, The Washington Post teamed up with Pop Chart Lab to illustrate some of Bond’s most iconic and critical tools: his cars.

    The class that James Bond has represented came with a driver’s license (alongside his license to kill) and Q Branch, MI-6’s technology wing, has always provided Bond with vehicles (in addition to the few he’s commandeered along the way). These cars (and a truck or two) have changed and evolved alongside the spy, providing indispensable support in his missions while also making a statement about luxury and class in each age. Traditionally Bond’s cars have been furnished by Aston Martin, with a brief visit by BMW for a few movies with Brosnan’s Bond. The cars find themselves filled with gadgets while also providing parallel aesthetics to match the tuxedoed man of mystery. Pop Chart Lab carefully scrutinized each film to pick out the most significant ride of each car, and offers it up on washingtonpost.com in an interactive display that gives the necessary context of each vehicle.

    They’ve pulled out the car’s make and model, as well as describing each car’s best scene and an appraisal of current value. (It should come as no surprise that their values ratchet up as time goes by; Spectre, with a budget of around $300m, is the second most expensive movie ever made.)

    There’s always more to learn in franchises that are as big as Bond’s, and you could spend a significant chunk of your day clicking through what Pop Chart Lab and The Washington Post have created for your enjoyment. Check it out now before you run off to the theatre to see Spectre!


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