Polyester's Meeting of the Minds for Todd Street
Todd Street Productions turned to Polyester Studio to present the New York-based marketing agency's story to current and prospective clients.
Polyester devised a cast of characters for a 2-D spot including Isaac Newton, a Rubik's Cube-solving savant, and a pair of Trekkies. The voiceover explains that the commonality is all minds have become harder to engage when it comes to marketing due to the digital evolution ... but Todd Street specializes in developing and executing big-engagement ideas for all minds – even the Trekkies.
"It was great to partner with Polyester as [the studio] really understood how to help bring our ideas to life in an innovative and engaging way, said Rebecca McGuire, Director of Strategy at Todd Street Productions. "We had a very tight production schedule and Polyester was fantastic in helping us meet our deadline without compromising on creative."
Enjoy both the in-market version and the director's cut.
Animation house: Polyester Studios
Art director/copywriter: Shiraz Gani
Agency producer: Rebecca McGuire