Polyester Keeps Your Tummy Happy with Family Flora
Today, the mystery of the human body is the brain. It’s a world that our scientific reach has yet to understand, but not too long ago the same mystery cast a shadow over the human gut. It wasn’t until 1822 when a freak hunting accident left one of Dr. William Beaumont’s patients with a window to the stomach that we started to understand what happens inside our tummies. Over the intervening years we’ve learned how what we eat becomes us, and how those choices can change our lives. One of the most surprising discoveries has been how strongly the microbiome of our digestive tract, the microorganisms that work 24/7, change how we feel and sometimes even think. Family Flora works to make that information accessible and usable, and the new brand tapped Polyester Studios to debut their products to the world. “They were looking for a introductory brand film to show their products and how they benefit the consumer,” Jeremy Dimmock and Bob Zagorskis of Polyester explain. “We wanted to create a polished refined spot that would balance the importance of the message while being fun and optimistic.”
Making gastrointestinal science cheerful and accessible could be a challenge, but Polyester’s creative partners helped them hit the perfect balance. Together with VANS General Store NY, they were able to strike just the right tone to speak honestly about the issues at hand while remaining accessible. “The final style had to work with the Probiotic characters and we where delighted to work with VANS on establishing the palette, and support graphics to create a wonderfully appealing informational driven animation that feels more like a lifestyle spot,” explain Bob and Jeremy. “The success of the final spot is in large part to the client and agency who made sure we hit all the necessary points but still gave us the freedom to have a clean sophisticated animation with some nice subtle transitions and clever visual cues.” Everything came together to send the message they needed their audience to understand.
When VANS teamed up with Polyester, they knew they were getting the creative partner they needed to execute very specific needs to a unique customer base. “Unlike other brands, Family Flora's extraordinary products target specific needs, so we had a unique opportunity to explain to consumers how probiotics and prebiotics work,” says Nadine Cheung, Creative Director at VANS General Store. “Friendly, feel-good imagery is a big part of this campaign, and Polyester came through with beautiful animated graphics to complement our script. The team handled the process with unparalleled patience and professionalism, and we are thrilled with the final cuts.” When all those creative energies come together the results are perfect balance, just like a happy tummy!