• 9.6.17

    Pick The Most Delicious for Dunkin Donuts with Vault49

    It’s not every day that you can direct the path of an international coffee giant. But right now you can. Dunkin Donuts is testing the thirst for three new flavors by letting customers decide what wins and makes it into the pot. They want to know what’s your “flavorite” flavor from their Bakery series: Blueberry Pancake, Dulce De Leche Cookie, or Coconut Caramel. It’s not enough to get a taste the flavors, you’ve got to experience them too, so Dunkin Donuts asked Vault49 to help them bring each of the flavors to life in a series of three digital illustrations that come together on DunkinFlavorite.com.

    In three stand-alone images, Vault49 played on the idea of the game, creating three different versions of the classic Plinko drop game. There is a certain amount of chance when it comes to which flavor is going to win: as the thousands of votes come in, they cannot be swayed by anything but their own experiences. So it’s up to a certain amount of chance to see which flavor wins.

    Vault49 spares no desire in each of the images, doing their best to make each flavor look as delicious as the rest. Whether it’s a buffet of donuts, cheesecake and squares of dewey caramel for the Dulce De Leche Cookie, a luge of berries shuttling to a high stack of pancakes for Blueberry Pancake, or coconuts overflowing with caramel next to exploding bags of coffee for Coconut Caramel, each composition has unique elements that are mouthwatering and irresistible. 

    But you must pick one.

    If you’re a coffee drinker and want to get in on the fun, check out Vaul49’s work at DunkinFlavorite.com and make your voice heard.

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