• 4.8.19

    Patrik Giardino Captures Brooklyn Beckham For GQ

    Brooklyn Beckham is no stranger to the spotlight, but he prefers to be behind the camera. His mother, Victoria Beckham, is an international pop star and designer while his father, David Beckham is known around the globe for his careers in both soccer and modeling. When BMW first approached the aspiring photographer to serve as brand ambassador, he accepted, on the basis that he wouldn’t just model alongside the cars, but that he could shoot them as well. In their latest collaboration for BMW and GQ Magazine, photographer Patrik Giardino captured Brooklyn Beckham in a documentary style photoshoot, centered around the brand ambassador.

    “The whole concept was to shoot a documentary around Brooklyn,” said Patrik. “That was the whole idea of the shoot. We wanted to keep an Instagram feel to it so it didn’t feel so much like advertising. The story for GQ was a story about him as a photographer but it was a hybrid shoot for BMW as well. The project started as a GQ shoot and then they were like, hey let’s do social media too, so that portion was added on and kept growing from there.”

    In addition to his role as photographer, Patrik stepped into another role of photography mentor for Brooklyn while on set. “Brooklyn aspires to be a photographer, and he’s done some shoots already,” explained Patrik. “We were chatting about everything, going back and forth. I helped him set up the camera, and was really there through the whole process. He went totally analog for the whole shoot, no iPhone. He likes using old cameras so we had a really good time chatting about that too.”

    The entire shoot took place over several days. They shot everything in Palm Springs for two days before heading to the race tracks. “It was a thermal race track outside of Palm Springs in the middle of the desert out there. BMW let him drive some of their race cars there, and they were going fast, like 150mph each -  they were flying!”

    Like all photo shoots, there were challenges. “The funniest part of the whole shoot is that we couldn’t drive the car. The day before the shoot, we found out as we were pulling into the hotel. It was just a prototype car, so it was not functional, and you cannot drive more than a couple of minutes. That was a little challenging because we had to think and move around with the car, and we had to throw a lot of ideas out the window,” explained Patrik. “When we went to the race track, they gave him other cars to drive around, so he went a little crazy. Donuts and crazy stuff, Brooklyn had a blast!”

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