PARALYMPIC ATHLETES | PATRIK GIARDINO FOR CITI
Like the rest of the world, we're patiently waiting for the now 2021 Olympic Games and to see the full campaign that Patrik Giardino shot last year for Citi: stills and motion of forty-four Paralympians in Dubai & Los Angeles. The recently released spot above promotes Citi’s ongoing partnership with The National Disability Institute. It provides the first glimpse at some of the exciting action imagery captured, showcasing an impressive range and power, skill and fearless determination.
Inspired by each athlete, Giardino aimed to shift perceptions of those with disabilities by utilizing a documentarian style of shooting. He rose to meet challenges, such as limited time with talent, scorching temperatures and the difficult task of creating cohesive imagery across multiple shoot locations, lighting conditions and for various platforms. Giardino’s tireless energy behind the camera was matched by each athlete’s deep passion for their individual sport.