Nickelodeon and Radio Get Creepy for Halloween
There are few days more exciting than Halloween. As a holiday it is a thrilling mixture of fear and potential, combined with dressing up, the promise of candy, and a suspension of rules still unclear to forming minds. It is a cornucopia of adventure, but a feeling that gets tempered with age and the unexpected becomes a little more predictable. This year, Nickelodeon and Radio celebrated the season by bringing those feelings back to life for children and adults alike, and the results are the best kind of creepy.
Each of the spots, set to play on Nickelodeon to let kids know what they’re watching and what’s up next, tells its own little story from characters who are living a whole Halloween life. And each one has its own silly payoff. A haunted house is inhabited by a group of friends that includes a flaming skeleton, a werewolf, a living headstone and an animated coffin. Over the course of these idents, the gang gets up to their own late night antics: giving the werewolf a festive trim, scaring the headstone with an explosive boney hand, and even dunking a flaming head into a carved jack-o-lantern to complete the seasonal fun. There’s a ton of them.
“We worked closely with the Nick team, coming up with concepts that relate to each show, such as SpongeBob SquarePants, The Loud House, Teenage Mutant Ninja Turtles and more, as well as a few generic ID’s, all featuring our beloved crew of characters,” says Radio. “The house, characters and environments were all created from scratch and then brought to life by our team.” This was more than just a few videos: this was a top down recreation of Nickelodeon’s identity for the season, and Radio made every moment of it.