• 12.8.11

    Nick & Chloe and FunJob Collaborate for Target

    Nick & Chloe and FunJob work together to bring to life the colorful characters of Gwen Stefani's Harajuku Mini line for Target. The line caters to children, from infants to tweens, and features tutus, plaids, punk pants, and faux leather jackets. The collaborative effort between the B&A talents mixes photography and CGI to create a fun, colorful campaign. Nick & Chloe photographed the campaign on the streets of Tokyo's Harajuku and Akihabara ("The Electric City") districts. FunJob created the 3D CGI icons that appear in the print ads as well as the original Harajuku characters for the television spots.

    The campaign's concept was to reflect the colorful chaos of the streets and to make them a magical place where strange icons come to life with Harajuku dolls looking on. The challenge was to capture the kids appearing happy and having fun while the heat and humidity were high and fairly unbearable. Nick & Chloe say they had great help from FunJob who created the dolls and the icons "with great graphic style and panache."

    The Harajuku Mini for Target campaign is out now.

    See more of Nick & Chloe's photography here.

    See FunJob's full portfolio here.

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