• 7.30.13

    New York Lottery Bets on ilovedust

    Multidisciplinary design boutique ilovedust has invaded New Yorkers' streets and Facebook accounts with a series of posters for the New York Lottery. Each of the illustrations includes a state-themed factoid, such as, "the longest baseball game in history, lasting 33 innings, took place between Rochester and Pawtucket in 1981. It was fine until the 32nd inning, then things got a little ridiculous." The learning experience distracts onlookers from thinking about how someone else won millions of dollars, not them.

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