NEW WORK BY THE SELBY
The Selby’s latest spots for both Michaels and Kellogs speak to his innate skill for storytelling. The collaboration with Michaels especially, focused on makers, spoke to Selby’s passion for exploring people and the spaces they inhabit. Selby focused on what the talent does and loves in order to forage an inmate connection which translated into an easy naturalness in the final cut.
For his work with Kellogs, Selby was also tasked with telling a story, but with the added challenge of shooting remotely. Shot over Zoom, Selby and team were able to streamline the process through careful pre-production planning. Such as, finding DPs with great spaces and families that were willing to be talent. This maintained a sense of normalcy even while shooting in circumstances of the new normal.