• 10.20.10

    New Work by Serial Cut

    Ever since he was a child, Sergio del Puerto has been trying to make still lifes with his toys. His love of creating pleasing compositions out of everyday materials has translated into his design firm, Serial Cut. Established in 1999, Serial Cut delivers quality art direction, illustration, animation, 3D rendering, and graphic design.

    Pictured above is one of Serial Cut's newest works, a reinterpretation of the MTV logo to promote The Hard Times of RJ Berger. The MTV comedy series follows the daily life of a well-endowed teenager. Debuting in summer 2010, MTV has renewed the series for a second series to begin in 2011. Serial Cut turns the recognizable "M" into a set of hairy legs underneath a pair of underwear showcasing a generous bulge. Special guest


    Typoburger
    Client: Burger King Germany

    Serial Cut builds a mouthwatering burger out of tasty letters highlighting the fresh ingredients that Burger King uses. Special guest designer: Jimmy Andersson.


    Spanish Ham Roll
    Client: Icex

    This image was published as a poster in ICEX's annual magazine Dise~no. Parma Ham uncurls itself into an "S" to promote Spanish design in the UK. Special guest designer: Jimmy Andersson.


    Aztec Fruits
    Personal Project

    Serial Cut pays homage to the great masters of painting. Aztec designs are worked into a QR code. Special guest designer: Jimmy Andersson.


    Rockoil
    Personal Project

    Serial Cut's visual explanation of the word "Rockoil," a mixture of lowpoly rock mountain versus a prominent oily surface. Special guest designer: Jimmy Andersson


    fail-ure
    A Serial Cut brand

    Fail-ure, a Serial Cut brand, is a collection of everyday knits with eye-catching graphics in bold colors.



    Making of The Brilliant Design Lecture

    Low-fi objects and materials are transformed into a fun graphic for The Brilliant Design Lecture, an all-day event featuring special speakers in the simulation of a retro TV game show. Photographer: Paloma Rinc'on.

    Links:
    Serial Cut
    Serial Cut at Bernstein & Andriulli
    Serial Cut feature on Trendland

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