• 5.14.14

    Mike Piscitelli Shoots Musician Christina Perri for Minkpink

    Minkpink tapped Mike Piscitelli to photograph its spring advertisements featuring singer-songwriter and musician Christina Perri. "When they came to me, I was so excited because I was such a fan and already a customer," Perri said in a Nylon interview, continuing, "I loved all of their images and all the models that they've used because they seemed like really cool girls rather than your standard supermodel thing."

    Piscitelli noted: "It's always a bit weird to shoot a musician or artist as a model, and it wasn't one frame – we had to shoot an entire campaign and look book, and it's hard to pose over and over again. But Christina was great ... and she has a great voice!" The team rented out a recording studio in Burbank and Piscitelli kept in mind Minkpink's direction – be lively and genuine while highlighting Perri's personality. The only challenge, according to the photographer, "was having as much energy before lunch as after ... we had dance-offs. The funny thing is I never dance except on set – I don't go out dancing and I don't dance at home – but I dance on the sets of [nearly] all of my jobs. I think people are more at ease when I'm making an ass of myself." 

    Minkpink x Christina Perri marks Minkpink and Piscitelli's second collaboration (his Chloe Norgaard campaign was the first). "The photos turn out well and they're excellent at marketing their stuff online," he remarked. "Minkpink's an Australian brand, but it's huge here now."


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