Mick Marston's 'Sorry, I Was Eating a Milky Way' Ads
Illustrator Mick Marston stamped his signature graphics on Mars, Incorporated's new Milky Way campaign. With the taglines, color palette, and layout already in place, he had to develop figures in scenes that portrayed the "Sorry, I Was Eating a Milky Way" spirit.
"Alex Zamiar, the art director, sought a very simple, quirky style and after a few discussions, we decided that the characters would be the same throughout," Marston said. "I came up with the couple almost immediately and then broke up the shapes to add more clarity than if I'd used a filled-in silhouette." He particularly likes the if-looks-could-kill expression on the suffering girlfriend's face: "We've all been there."
As for his creative process, Marston draws in a sketchbook, later picking out good shapes. "Flat graphic designs require interesting, dynamic forms to work well," he explained. "I mess around with the scale a bit – big head, small shoes – until I achieve a good balance. I'm not interested in realistic renditions or proportions." He then scans his drafts and redraws them in Adobe illustrator.
The rest of the ads will break this fall.
Agency: DDB Chicago
Art director: Alex Zamiar
Art buyer: Karen Blatchford