Michael Turek's Quick Turnaround for Thomson Hotels
Thomson Holidays and BMB put Michael Turek on his most intense deadlines to date for a campaign that ran in The Times, The Telegraph, and The Guardian, among other British newspapers.
Headlined, "This photo was taken yesterday at 7.51am in Sensatori Mexico," and, "This photo was taken yesterday at 8.11am on a Thomson holiday in Egypt," the images used in the advertisements were, in fact, photographed by Turek each Friday morning before going to print on Saturday. "The creatives at BMB wanted to be very true to the tagline," he recounted, adding, "They were after a first-person feeling. I traveled alone – without an assistant – to four different locations, scouted and communicated with London in a 24-hour span, and decided where to shoot the next day."
Because of the quick turnarounds, the pictures had to be nearly perfect in-camera, Turek noted. "The project was very fast and furious – but a great experience."