MICHAEL SCHNABEL FOR LEXUS
Earlier this year Michael Schnabel teamed up with Lexus once again, this time to capture motion and stills of their new LC 500 and LC 500h convertible. The sixteen day shoot spanned the Los Angeles area, from DTLA to the Pacific Coast Highway. Schnabel and his team overcame timing restrictions and logistical challenges while still producing work that embodied his freedom to create. Schnabel's signature style runs throughout the campaign, featuring unexpected locations, artful lifestyle and detail shots as well as traditional photography of the vehicles. The final shots capture the true energy and color of both the Lexus brand and cool California culture.