'Masters of Sex' Showtime Campaign by Erwin Olaf
Showtime's highly anticipated drama series, "Masters of Sex," about pioneering researchers of human sexuality Dr. William Masters and Virginia Johnson premieres September 29.
In January, a Showtime exec approached Olaf at an opening and asked if he would be interested in doing the shoot. "I watched the pilot and found it fascinating, because it takes place around the time that I was born," the photographer remarked. "My parents, who were young people then, were very much influenced by two things: Dr. Spock and Masters and Johnson – for informing their own sexuality and educating their children ... [the crew] gathered in L.A. and built a beautiful set, and made around 25 pictures – in one day! – to be used for advertising and PR."
He took individual portraits of the cast members and a group shot, then insisted on a "bonus picture" featuring Masters (Michael Sheen) and Johnson (Lizzy Caplan): "It's one of my favorites. You can feel the tension in their relationship."