Mark Lund Shoots Liberty of London Line for Target
Shooting in natural light in sunny Los Angeles might be a given, but not during the rainy winters of the west coast. Mark Lund flew to California to work with Target on a campaign for their new Liberty of London collaboration line and was met with less than ideal conditions for capturing Liberty of London's cheery, bright, floral prints. Rain and hail dominated the west coast for an entire week. Thankfully, Lund and the crew's lighting skills paved the way for the shoot to continue. Recalls stylist Emily Henderson, "We would look at the set, [and it was] so dark; and then look at the screen where the photo was - and do a double take, because the image on the screen looked like a spring morning in California, and the room looked like a dungeon."
The Liberty of London for Target home collection includes decorative accessories, storage items, picnic-ware and garden equipment. Liberty of London has been "synonymous with English style, adding the right touch of grandeur to everything from clothing to home accessories." A special pop-up shop opened up in New York in March and sold out immediately. The collection is for sale in stores and online now at Target.com.
Campaign: Liberty of London for Target
Agency: Peterson Milla Hooks
Art Director: Wendy Brown
Art Buyer: Catherine Irmiter
Photography: Mark Lund
Prop Stylist: Emily Henderson>